internet-marketing-tdfnor




Romance Your Customers By Making The Easy Sale First


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...



en I was a teenager, I had a friend Gavin, who had a very direct approach with the young ladies in the town where we lived. We used to laugh because he got a lot of slaps, and we were also envious because he was sometimes successful.

Thinking back, I realize that one of the reasons Gavin got slapped so often, is that he was trying to make a very difficult sale. He tended to fail more often than he succeeded. He just didn't know how to romance his prospects.

When dealing with your customers, are you trying to close a sale that is hard to make?

If you are advertising or selling to people who have never heard of you and you start off asking for a relatively big commitment, the answer is almost certainly yes.It is also true when trying to sell big ticket items or complex solutions to new prospects. Are you making the same mistake as Gavin, and turning off many prospects, simply because they are not ready to take such big a step?

As marketers, we can't afford to undermine our efforts with this kind of mistake. To reach a qualified prospect and get turned down is simply too expensive, and the opportunity cost is too high. Like most marketing mistakes, the issues are subtle and are not always obvious to the casual observer.

The key with marketing is to understand that no matter how much success you have with a program, you owe it to yourself to continually find ways to improve your results. It costs exactly the same to run a direct mail piece, a sales campaign or an advertisement that yields 2%, 3% or 4%.So why be content with any response rate, let alone a modest one? What's more, you can often get dramatic increases with only very minor changes that cost nothing.

I have found the easiest way to increase your success rate with customers, is to get a little romance going. The key is to make the easy sale first. My young friend might have been more successful if he had built trust by inviting his prospects for coffee, getting to know them a little better and understanding what they were wanting out of a relationship. So it is with your customers. You have to be prepared to invest time and energy in building trust.

Making the easy sale first usually involves offering something free. Let the customer try out your services at no risk. What can you offer free without breaking the bank? The simplest gift is information. Do you have information that is useful and valuable to your prospective customers? It must not be self-serving, otherwise it defeats the purpose. The best kind of information is the kind that helps them avoid making bad buying decisions, or protects them from dangers they might not be aware of.

You can also offer a free, no obligation consultation or service to new prospects.If your services are good and your prospects are properly qualified, the downside risk is minimal for you. You should get a lot more people trying your service and becoming customers.

Remember, I did say, make the easy sale first. You still have to sell, but it will be easier. Be clear about the benefits your prospects will get if they take this first step.Don't make the mistake of thinking that because you are offering something free, people will automatically take you up on your offer.

However, once they do take you up on your offer, you are well on your way to developing a profitable relationship.

Michael Hepworth is the Streetsmart Marketer. You can sign up for his free marketing newsletter by visiting http://www.streetsmartmarketer.com/. There you will find this article and hundreds more marketing tips.free casino slot game
Forumshere
Ebay Free Info Make Money
Alot Easy Make Money Ways
Estate Foreclosure Make Money Real
Make Man Money More Than Why Woman
Make Money Taking Online Survey
play casino online
Internet Make Money Site Web
Smoking Out The Best Way To Quit Smoking Science News
Drug Education And Anger Management Houston Texas
Make Money Completing Survey Online
make money typing at home
Anger Management In The News
Legitimate Ways To Make Money From Home
Business Easy Home Make Money
Anger Management Addiction Treatment Out Patient Counseling
free casino
Extra Make Money Ways
Make Money Option Stock
From From Home Home Make Money Work
Business Business Business Business Forumshere
Quick And Easy Ways For Teenager To Make Money
Hypnosis Quit Smoking Weight Loss And Stress Management
quit smoking
Idea Make Money New Product
Make Money Business Free
make money paid survey
Based Business Business Business Home Make Money Money Online Opportunity Prosperity
Forumshere
Rethink
make money paid survey
Internet Make Money Site Web
Affiliate Fast Make Make Money Money Money Online Ways
Disaster And Crisis Management Plan
Parenting Tools Why Does My Teenager
How To Make Money With Stock Option
Make Money Selling Short Stock Trading Wiley
All4homebusiness
online casino
Amazon Co Uk 104 Activities That Build Self Esteem
Affiliate From Home Make Make Money Money Online Online Onlinedealsspotter
Make Money Leaving Your Computer On
Digg Anger Management For Kids
Business From Home Internet Make Money Opportunity Work
Stress Management Wikipedia The Free Encyclopedia
Mailto Make Money Online
On The Web Visit Our Web Site Www App Com And Click On This Story For A Link To Manchester Township And Community Asbury
casino game
Creating Make Money Site Web
Fast Free Home Make Money Online Paid Survey
Fast Make Money Online Quickly
From Home Internet Make Money Work
Best Practices In Email Marketing
Anger Management Strategies
Make Money Quick
make money with no web site
Legitimate Make Money Online Quick
Make Money By Taking Online Survey
Home Home Make Make Money Money Work Work
Free From Home Make Money Work
Youtube Broadcast
Cash Free Internet Make Money
real ways to make money
Classroom Management Ideas
Best Home Make Money Ways
Adsense Blogspot
make money typing at home
Affiliate Make Money Net Program
Earn Or Make Online Money
Fast Make Money Now Online
Anger Management Strategy Anger Management Strategy More Information About Anger Management Strategy
Craft To Make Money At Home
best online casino
Free Anger Management Help
Easy Fast Make Money Search Ways
Home Make Money Opportunity
Many Views Aired At Expo Line Meeting Santa Monica
Earn Extra Income Uk Make Money
Make Money From Home Online For Free
Stress Relief Tips For Anger Management Children
Make Money Online Uk
As Kid Make Money Ways
Estate Make Money Note Real Selling
Why Quit Smoking Because Smokers Can And Do Die
Your Quit Smoking Aids Leading Resource For Quit Smoking Aids Articles
Adsense It Make Money
Make Serious Money On The Internet
Business Home Make Money Online Work
Amazon Com Quit Smoking Pill
Make Money Flipping Real Estate
Quit Smoking Using Acupuncture
Best Affiliate Program Make Money
Teachers Fearful After Threat The Record
Cheap Ways For Kid To Make Money
Resources For Managing Your Anger
Quitsmokingdiaries Com Quit Smoking Diary Online
online casino review
Adsense It Make Money
free casino


0 Responses to “Romance Your Customers By Making The Easy Sale First”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 


About me

Previous posts

Archives

Links


ATOM 0.3